“The urologists may have been a little fired up about” the Minaj claim and were very excited about the campaign idea, said Sang. Anthony Fauci, the nation’s top infectious disease expert, and other physicians have said there was no evidence of such a side effect. “So just pray on it and make sure you’re comfortable with your decision, not bullied.”ĭr. “His friend was weeks away from getting married, now the girl called off the wedding,” Minaj wrote. She tweeted that she would not get vaccinated until she had done enough research and claimed that a friend of her cousin had developed swollen testicles and become impotent after getting a COVID vaccine. Meanwhile, rapper Nicki Minaj was working in the opposite direction on social media. They also reached out to urologists through friends and direct messages on Twitter. They reached out to companies and sexual medicine organizations and received a tepid response. Instead, they took the unusual route of finding a client for their campaign, rather than the other way around. In spite of the rejection, the Quality Meats founders did not give up on the idea.
“They loved the idea but since they have a Republican legislature, they are already ruffling feathers with vaccinations, let alone talking about boners,” Sang recalled.
Sang felt that a PSA focused on the risk of erectile dysfunction might resonate with males who have a “certain machismo” and aren’t getting vaccinated. “We were like, ‘oh my God.’ That needs to be shouted from the mountain tops because that’s such a powerful stat,” said Sang, whose clients have included Taco Bell and Netflix.
Sang and Siedband learned that COVID survivors may be six times more likely to develop erectile dysfunction, according to a study in the medical journal Andrology. After learning that COVID-19 survivors may be six times more likely to develop erectile dysfunction, advertising agency cofounders Brian Siedband and Gordy Sang knew the campaign they wanted to create to increase vaccinations. Their contacts at the state, which the creatives declined to name, asked them to develop a campaign that would help them reach Generation Z. Siedband and fellow cofounder Gordy Sang generated the idea while working on a vaccination campaign for a health department in a state with a Republican-controlled legislature, they said. Not everyone was turned on by the idea of mixing COVID-19 and heartfelt memories of erections. “We wanted to make something that people would enjoy and that might diffuse the tension a little bit.” “We feel pretty strongly that there haven’t been that many breakthrough, powerful vaccination campaigns that people can really share and enjoy,” said Brian Siedband, cofounder of Quality Meats, an advertising agency based in Chicago and Austin, Texas. The video features urologists, as well as comedian and former Saturday Night Live actor Tim Meadows. The men of different ages and ethnicities share what their erections meant to them during a video aimed at encouraging men to get a COVID-19 vaccine by humorously warning them that the virus can cause erectile dysfunction.
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